Every marketeer’s dream is coming true on Twitter today as the name of Thick’s body wash is trending. Many people are both laughing and left to wonder what exactly Naval Supremacy smells like?
Although images of British colonialism (pictured) are not exactly what you want, there is indeed, as the Wolf of Wall Street reminded us, no such thing as bad publicity.
The guesses as to the actual smell and far and wide, and we’ll be sure some people will simply pick up the product to find out.
According to the Duke Cannon website ‘Teenage body washes are weak, watered down, and smell like a junior varsity locker room. Simply put, they don’t get the job done. Hard-working men require a shower of substance to accomplish a full day’s work.’
‘That’s why Duke Cannon’s THICK is formulated with a noticeably higher viscosity and built to work effectively on your body, not spew down the shower drain.’
In any case, kudos to the marketeer who came up with the name of the product, it definitely worked.